Access to Asia is a comprehensive, valuable resource for doing business in not only Asia, but doing business in general. With practical, actionable advice, guidance and support, this book is a valuable and necessary resource for excelling in business relationships and in life.
At the core of successful business connection lies social interactions, which can either make or break your success as a business owner or entrepreneur. If you do business internationally, you need to be equipped with the do’s and don’ts of each country, not just to get to know your business partners but to leave a lasting positive impression. With a focus on Asia, Access to Asia is a proven blueprint you can use to master social interaction, create meaningful business relationships, and boost your business operations in Asia.

Written by cross-cultural business expert and award-winning author Sharon Schweitzer, J.D. and award-winning author, Liz Alexander, Access to Asia focuses on mastering key countries in the world’s most populous continent and major business hub – Asia. With contributions from 80 regional experts and presented in a concise and easy-to-follow format, the book provides you with all you need to know for enriched, meaningful business interactions so that you can understand exactly what to do and say – and what not to.

The book covers a myriad of topics including: a foundational understanding of each country’s history and cultural essentials through a historical overview and an exploration of the country’s basics; little- known facts and notable individuals who shaped the national identity of different countries, including heroes and sports figures; nuances of etiquette and protocol to help you navigate social interactions with confidence and grace; insider tips on socializing to ensure you leave a positive and lasting impression; key dates and events that impact business operations with fiscal calendars and a list of important holidays; and more.

In addition to its comprehensive content, the format and structure of the book is exceptional. For example, Schweitzer and Alexander have included a detailed 8-question framework that will help you cover the essential bases of each country so you know you haven’t missed anything. In addition, you can reinforce your learning with quizzes and self-awareness profiles included in each chapter, allowing you to test your knowledge and assess your understanding along the way.

Regardless of your industry, this book is your direct access to Asia, providing you with the tools and knowledge to successfully create connections in one of the world’s most dynamic regions. Whether you’re a seasoned business professional or just starting out, this book will ensure you navigate Asia’s diverse business landscape with both confidence and competence.